Pinseeker Technology from Bushnell Prominent on New Products
by Scott A. Sumner
Jordan Vermillion is the Senior Product Manager for Bushnell which also owns the Bolle & Serengeti eyewear brands. He gave a press conference announcement of two new product offerings by Bushnell for 2008 at the 2008 PGA Merchandise Show.
The Tour V2 model with Pin seeker technology will allow the golfer to zero in on the flag with out accidently picking something else up in the background which could have more reflectology. We started the Pinseeker system 2 years ago but every model will have it now.
If you have seen golfers on the course looking through what seems like a binocular towards the pin you are probably seeing a Bushnell product.said Jordan Vermillion.
You get used to using this product. You look through it and get the distance immediately. The laser beam is travelling extremely fast. You can also magnify the course up to 7 times so you can see more depth and detail. We understand GPS technology as well as we use it in the hunting side of our business. There are satellites in the sky and right now 10 to 15 yards is the most accurate they will get as provided by the governments. We can get with in 1 yard
accuracy with our system, noted Vermillion.
The new model Pin Pro was just announced at the 2008 PGA Merchandise Show and will be out later this spring.Some people want to use the unit up to their eye like a speed gun. There is no magnification on the Pin Pro and it is like a radar gun, very easy to use. It is prism dependant on the flag and has the pinseeker technology.You will see Pin Pro only at the Pro shops as each course will need the prisms to place on their flags.
According to Vermillion tour caddies have used the Bushnell product for 13 years. 98% use Bushnell on the PGA Tour,93 % on the LPGA and 90% on the Seniors Tour.