ECCO Street EVO One Expands Horizons of Hybrid Golf Shoe Performance
Patented E-DTS System Provides Unmatched Grip, Ground Feel and Stability
(MARKHAM, ONTARIO) – Danish company ECCO – a leading manufacturer of innovative footwear – announces the launch of Street EVO One, a performance hybrid golf shoe combining the award-winning ECCO Dynamic Traction System (E-DTS) with an array of proprietary stabilization features.
Embodying the shoemaking craftsmanship and technical advances for which ECCO is renowned, Street EVO One (MSRP $220) boasts a Direct-injected midsole with an integrated shank piece. This design cups and cushions a player’s heel, delivering comfort and torsional support while creating an exceptionally stable platform from which golfers can power through each shot. Offering a slightly wider platform than previous versions of the best-selling Golf Street model, Street EVO One is built atop a patented outsole configuration of approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.
“The way Street EVO One looks, feels and plays puts it in a class by itself,” says Michael Waack, Head of Global Golf at ECCO. “It’s yet another example of the advantages that come with our foot-first approach to designing and producing premium golf shoes.” As a key point of distinction, ECCO owns its factories and controls the entire shoemaking process – from raw materials to finished footwear. This dovetails with the company’s position as one of the world’s largest producers of luxury leathers.
Street EVO One is offered in high-grade cow leather and genuine camel leather versions, both of which include the exclusive ECCO HYDROMAX™ tanned-in treatment for remarkable weather resistance. Showcasing an eye-catching, two-color outsole and modern classic upper, Street EVO One is part of the Spring/Summer 2014 men’s golf collection that will be worn in competition by Tour stars like Fred Couples, Graeme McDowell, Ernie Els, Will Wilcox, Thomas Bjørn, Thongchai Jaidee, Marcel Siem, Wu Ashun, Andreas Hartø and JB Hansen.
About ECCO More than 350 million pairs of ECCO shoes have walked the earth since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process - from leather production through manufacturing in its own factories and all the way to its stores. ECCO's Scandinavian design philosophy, "The shoe must follow the foot", is guiding the company. ECCO creates high-comfort, functional, stylish shoes and timeless bags, accessories, small leather goods and shoe care products. Still family owned, ECCO is headquartered in Denmark and employs more than 19,500 people of 57 nationalities worldwide. ECCO products can be found in the 1,100 ECCO stores and 14,000 other sales locations in 85 countries.
ECCO retail locations in Canada include Toronto, Montreal, Halifax, Saskatoon, Calgary, Edmonton and Vancouver. Along with ECCO retail stores, there are more than 400 retailers across Canada that carry the ECCO brand. ECCO Shoes Canada Inc. is based in Markham, Ontario. For more information, please visit www.eccocanada.com or call 1.800.358.3226.