Putting Demo Golf Clubs into Golfer's Hands Want to demo the latest top manufacturer's golf club? GolfClubDemo.com allows golfers to personally test golf clubs at the comfort of their own course.
ExchangeBlvd.com, creators of www.GolfClubExchange.com, is partnering with Dallas Golf, a leading online golf retailer and eBay PowerSeller, to launch www.GolfClubDemo.com. This new website is the first online golf club demo service for avid golfers who, for a small fee, can receive and personally test top manufacturers' latest models at home. Golfers can try out golf clubs at their leisure and on their local course or driving range to get a true feel for the equipment prior to purchase.
GolfClubDemo.com will be launched on April 15, 2005 and will feature clubs from Nike, TaylorMade, Hogan, Cleveland, and many others. The service will have thousands of demo golf clubs in different models and specifications for golfers to try out 24/7/365 through the website.
Every year, top manufacturers invest millions of dollars to support their demo programs, which consist primarily of hosting demo days and shipping out inventory for use as demos to golf shops and PGA pros. Unfortunately, these channels only allow a small fraction of potential customers to test the latest clubs, often for only a few minutes on an unfamiliar course with others watching. For most golfers this is not the ideal environment to get a true feel for the equipment.
'GolfClubDemo.com offers consumers an innovative approach to the trial of golf equipment prior to purchase, says Jamie Bosworth, Vice President of Sales and Marketing, Top-Flite and Ben Hogan Golf Company. 'Since Manufacturer Demo Days may not fit into the busy schedule of many consumers and only allow them to hit a club on the range, the true impact of club performance can be challenging to determine. Playing with a golf club on a familiar golf course with less pressure to turn it back in should allow consumers to make better purchasing decisions.'
For a demo fee of only $25, golfers have a wide range of different options available. Choose a driver, a set (odd or even) of irons, or even a putter. Then specify a model, loft, shaft flex, and any other preferences. The customized order will be shipped to the golfer's home for five days. GolfClubDemo.com uses an integrated system with FedEx Express two-day to ensure that every order arrives on time. After the trial period is over, GolfClubDemo.com provides the customer with the pre-paid return-shipping label.
GolfClubDemo.com will also enhance the services club shops and PGA professionals provide their members. By utilizing GolfClubDemo.com, PGA pros can put a variety of demo golf club models and specs into the hands of their members for first-hand evaluation without having to carry demo equipment in their shops. Ultimately, this will increase golf club sales through the pro shops.
As an added bonus, if customers wish to purchase clubs after the demo period has ended, they can apply the demo fee towards the sales price of a new club with identical specifications. Manufacturers are banking on the fact that sales will increase as more golfers get the opportunity to try their products.
At the end of each demo week, customers will have the opportunity to fill out an online survey, providing the manufacturer with valuable feedback including key demographics and club performance. These survey results will be tabulated and posted into a comprehensive online Manufacturer's survey report, providing critical information that was previously unavailable to them.
'We are very excited to partner with GolfClubDemo.com to introduce the 2005 Ben Hogan product line to a significant amount of potential customers,' adds Bosworth. 'The convenience and simplicity of this program is unprecedented.'
For more information or to test out the latest demo golf clubs, go to www.golfclubdemo.com.