2008 PGA Merchandise Show

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What  ATrade Show

by Scott A. Sumner

www.golfingnews.ca
    Trade Shows have always been interesting to me. I think it is something about meeting so many people who are enthusiastic about  their product or services in  such a short time. If fact our company produced 5 of our own trade shows over a five year period and I got  to learn the challenges of actually putting everything together from  start to finish. Trade shows seem to have an excitement about them  and last week I had the opportunity to see the 2008 PGA Merchandise  Show in Orlando, Florida. This show had over 550 exhibitors covering  a million square feet of space with 10 miles of show aisles to walk  all at the huge Orlando Convention Centre. This show is unique in  that there are 45,000 PGA professionals and some 500 media  who come  from all over the world to attend. The event is only for these groups  and the general public can not attend. The event started with a huge Demo day with many stations where you could try out new products. If  you had a interest in golf this was the place to be and provided me  with tons of information and samples of products I can talk about  this season in our golf publication, Northwestern Ontario Golfing News.

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 It was a real treat to stay at the Ginn Reunion Resort during  my stay. This 2000 acre plus development has three beautiful  golf  courses designed by Nicklaus, Watson and Palmer. It has thousands of  high end villas and homes which you can rent out. My place to stay at  Ginn Reunion was a 1500 square foot 3 bedroom Villa overlooking the  Watson course which I got to play. The villa was spectacular complete  with flat screenTVs, stainless steel appliances, granite counter tops  etc., etc. This is the place to stay when in Orlando.
    It was fun to see my first NBA basketball game with the Orlando  Magic playing the Portland Trailblazers. Lots of excitement there for  sure. Also the theme parks are incredible and I had the chance to see  Universal Studios, The Island of Adventure as well as Disney  Hollywood. At Disney Hollywood the event of showing stunt drivers  film sequences for an action movie was excellent and seen by a  stadium of a few thousand people.Also I saw the Jimmy Neutron show at  Universal which was fun.
     You have to be prepared to walk miles but you will see so much  at a huge trade show. Be sure to check out what the city has to offer  as well. The weather was cool during my stay at Orlando but the  experiences hot!



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